Friday, July 23, 2004

Recommended Books

Books about Marketing

The 22 Immutable Laws of Marketing -- (Amazon) This book is easy to read and covers a lot of basic concepts of marketing strategy. Crossing the Chasm -- (Amazon) Crossing the Chasm is one of the best books ever on the subject of high-tech marketing.

Books about Software Development

Code Complete -- (Amazon) The classic book on software construction that every coder should read. Coder to Developer -- (Amazon) Good book about various under-taught aspects of software development.  Somewhat .NET-centric.

Books about Business

You Need to Be a Little Crazy -- (Amazon) Fun book about entrepreneurship.  Not specifically about software companies.